On June 8, 2010, the iPhone 4 was released, a product worthy of the title of “Change The World.”.
Ten years later, in 2020, the design of the iPhone 12 will return to the style similar to the iPhone 4, with 5G used in the whole series.
The New 5G solution is more radical than Huawei
In August this year, we did a survey on 5G. About 5G mobile phones, 44% of the people know and have bought, 44% know and want to buy, only 12% know but don’t want to buy.
There are, though, some interesting anxieties in the survey. For example, 68% of 5G mobile phone users feel that their user experience is not as expected, 39% think the 5G mobile phone has a short battery life, 24% think that the 5G mobile phone signal experience is not good, and 24% of the people think that the 5G mobile phone can not heat up.
But what can not be ignored is that facing the majority of people who want to try 5G mobile phones, it is obviously inappropriate for Apple not to produce 5G mobile phones.
So in 2020, all four iPhone 12 support 5G.
Although Apple is a technology giant, it is not a God. Apple still has to solve the problems of 5G mobile phones one by one, such as short battery life, signal problems, and software experience problems.
According to Apple, the company has customized its antenna and wireless components with high sensitivity and efficiency, so that the iPhone 12 can support as many 5G bands as possible.
This is a little false, but it can be clearly seen from the 5G section of the official product documentation that the iPhone 12 series supports a considerable number of 5G bands, even more than the full blood 765G chip used by Nokia and the 5G chip currently carried on Huawei’s mobile phones.
The number of 17 5G NR bands far exceeds any mainstream Android mobile phone products on the market, and all three China domestic operators support it.
After this year’s settlement with Qualcomm, the iPhone 12 directly supports 5G with its chips. Of course, the specific signal and network speed experience still need to be seen on the real machine.
However, it is undeniable that the number of 5G users in the world is still quite small. In April 2020, the proportion of 5G users in South Korea, which has the highest penetration rate of 5G, is only about 10%.
Therefore, it is not difficult to understand why Apple has been relatively conservative when adopting new mobile communication technology. 3G is 2008 and 4G is 2012, which will be 1-2 years slower than others. Especially in 5G technology, the deployment strategies of countries around the world are not the same. You can see 5G on the iPhone 12 series, which is almost a “free” feature.
After all, even though there are many users of 5G in China, most users only “find the 5G signal and run at network speed” for the most common scenarios of 5G.
It is worth noting that although the entire series of iPhone 12 supports 5G, at present, the millimeter wave 5G can only be used in the U.S. version. This is not actually a castration of Chinese iPhones, but because of the low and medium frequency 6GHz in the United States The following spectrum is occupied by the military, so American manufacturers led by Qualcomm can only bet on the UHF millimeter wave, which is different from China’s deployment strategy.
The advantage of millimeter wave 5G is that the bandwidth is large, but the coverage capacity is particularly low, so it is not suitable for large-scale laying. In other words, current China’s laying strategy is actually more favorable for users to experience 5G.
iPhone 12 5G: a thin phone with enough sincerity
Different from last year’s routine, this time the iPhone 12 entry series also added a smaller iPhone 12 Mini. It is also more sincere than last year’s iPhone 11, this year’s iPhone 12 and iPhone 12 Mini.
Compared with the heaviness of the previous generation, with the addition of 5G function, the whole iPhone 12 series has become thinner and thinner, from 8.3mm thick iPhone 11 to 7.4mm thick. A thickness reduction of nearly 1 mm provides a very intuitive feel. It’s also lighter, with the iPhone 12 weighing 162 grams and the iPhone 12 Mini only 133 grams.
In addition, on the front screen, the iPhone 12 / iPhone 12 Mini also gave up the LCD screen used on the iPhone 11, and directly used the same OLED super retina XDR display screen as the Pro Series, with better display quality and higher maximum brightness.
In addition to better display quality, the screen border is also narrowed. Although there is no clear explanation on Apple’s official website, it can be seen that the screen border of iPhone 11, iPhone 12 and iPhone 12 Mini is about 2mm narrower than that of the previous generation.
When most people say that Apple has no innovation, a large part of the innovation of each generation of Apple models is put on the technology that is not intuitive.
For example, this time, the whole series of iPhone 12 screens use a material called super porcelain crystal panel. After using this material, the fall resistance of the whole screen glass is directly improved by four times. This innovation is not easy to perceive, but it does exist.
Similar to last year, the iPhone 12 / 12 mini, which has a lower positioning than the Pro Series, also uses the flagship A14 chip. Because the A14 bionic chip is a 5nm process, the power consumption control ability will be better, which in fact provides great help for the thickness reduction of the iPhone 12 series.
A14 Bionic chip integrates 11.8 billion transistors, a 6-core CPU, 4-core GPU and 16 core neural network engines. In terms of experience, neural network computing power will be improved by 80%, CPU performance will be improved by 50%, GPU performance will be improved by 50%, and ml acceleration ability will be improved by 70%.
These performance improvements provide very solid and powerful hardware support for the improvement of the photo taking ability, game graphics ability and power consumption control ability of the whole series of iPhone 12.
So, although the iPhone 12 and 12 Mini still use dual cameras, now both wide-angle and ultra wide angle cameras can use night scene mode, and their shooting ability in dark light environment has also been improved. With the new wide-angle camera with 27% more light input, and the new intelligent HDR 3, compared with last year’s models, even if they are still entry-level positioning iPhone 12 and iPhone 12 Mini, photos and videos are more powerful.
On the entire iPhone 12 line, Apple has built magnets in the back of the phone, bringing MagSafe, which was used on Macs, to the iPhone.
Apple is really a magnet company, from the original MAC on the magnetic suction cable, to the iPad product line on the magnetic sleeve, and the iPad Pro Apple pencil generation 2 magnetic suction charging. On the iPhone 12, the experience of wireless charging will be more stable due to the use of magnets. Apple also made a magnetic card bag for the iPhone 12 series.
From my personal point of view, the surprise degree of iPhone 12 Mini this year is far higher than that of iPhone 12. After all, the call for small size fullscreen has lasted for a long time. When all manufacturers are willing to make the machine bigger and bigger, Apple is willing to build such a small-size machine without any function loss, and the weight is only 133g, which can be said to be very valuable.
The feel of the iPhone 12 Mini may be very similar to that of the iPhone 5S.
iPhone 12 5G: Pro in the image, bigger than big
Compared with last year’s iPhone 11 pro’s 6.5-inch screen, the iPhone 12 Pro Max is bigger than last year, with a screen size of 0.2-inch to 6.7-inch.
Fortunately, the iPhone 12 Pro Max has a narrower frame, not much larger, and its thickness has been reduced from 8.1 to 7.4, but the weight remains at 226 grams.
That is to say, although it is still heavy, it feels better, the screen is bigger and the visual impression is better.
Compared with the iPhone 12 and the iPhone 12 mini, the pro of the iPhone 12 Pro Series is still mainly reflected in the body material, screen appearance, and the most important imaging system.
The frame of the iPhone 12 Pro and Pro Max is made of stainless steel, which has a better texture. Although the screen uses the same super retina XDR display as the iPhone 12 and 12 mini, the peak brightness is higher, which can reach 800 nits, and the iPhone 12 is 625 nits.
Although the iPhone 12 Pro and Pro Max is the same configuration of three cameras and LiDAR Scanner on the back, the details are quite different.
The role of LiDAR Scanner is not only AR, but also to improve the night scene portrait and low brightness focusing function of iPhone 12 Pro Series. The focusing speed of the whole low brightness case will be increased by 6 times. With lidar’s more accurate range information, the iPhone 12 Pro Series’s portrait picking ability will be better.
The iPhone 12 Pro Max has a longer telephoto lens than the iPhone 12 pro and can provide 2.5 times optical zoom, while the iPhone 12 Pro still has 2x optical zoom.
The iPhone 12 Pro Max’s wide-angle main camera is also more powerful. The size of the sensor is increased by 47%, and the pixel size is increased to 1.7 μ M. the shooting quality of the main camera will be significantly improved. The shooting ability in the dark light environment has been improved by 87%, and a new sensor displacement optical anti-shake technology has been used.
In short, there is a certain limit to improve the optical anti-shake ability of mobile phones, because the general optical anti-shake part is the lens part. If you want to add a micro cloud stage similar to vivo, the whole lens part will be very large, and the lens will be more prominent. The iPhone 12 Pro Max sensor is a displacement type optical anti-shake device. The mobile part is the sensor. Compared with the original technology, optical stability is better. The intuitive improvement is that the hand-held shooting rate of night scene will be higher, and the video picture that needs to be moved will be more stable.
It’s hard for other manufacturers to improve their shooting ability, to be better than iPhone.
Last year, the difference between the iPhone 11 pro and the iPhone 11 Pro Max was only the difference in screen size. This year, Apple is more radical and has made a more obvious positioning difference between the iPhone 12 pro and the iPhone 12 Pro max.
Obviously, this year’s iPhone 12 Pro Max is worth buying more than the iPhone 12 pro.
The more radical Apple, with the innovation we used to know
When the invitation letter before the launch of the iPhone 11 series last year used “for innovation” as the theme, the discussion about Apple’s loss of innovation suddenly came back.
In retrospect, last year’s iPhone, after most manufacturers used 3 photos, still did not have 5G, was almost said to be the end of the generation, but the iPhone 11 series still got a lot of sales. Every time a third-party platform offers a price reduction, someone will be glad to place an order honestly.
This year’s iPhone 12 should be regarded as the most radical generation of Apple’s products in recent years, and the generation that needs to use it to know where innovation is.
A simple summary is: the friend or the friend still chooses to hang Apple with various parameters in the press conference, but Apple is still Apple, promoting the progress of the whole mobile phone industry in various details.
A thinner and stronger fuselage, new screen glass material and better waterproof performance, better power consumption control, A14 chip with 5nm process, 5G with wider frequency band and better camera combination with a better shooting ability.
These improvements can be recognized by keyboard men with a few words that have not changed for thousands of years. They are nothing more than:
The improvement of perception was not obvious.
Only software functions?
What’s the use of processor performance?
Why not have a higher refresh rate?
Apple is just an ecology, nothing more.
But what does Apple do with each new iPhone? It is to provide users with a stronger and lighter use experience through the improvement of fuselage technology, to provide new software functions through the improvement of hardware performance, and to better cover and serve the user’s use scenarios through the combination of software and hardware.
Not every mobile phone user will change their mobile phones every year, and not every mobile phone user can accept that small problem in other dimensions can be tolerated for the innovation and improvement of functions that are not commonly used in a certain parameter. Mobile phone manufacturers and digital bloggers can shout at the press conference and after the release meeting that a certain function is really compelling, and it is over.
But the annual iPhone update, in essence, is to improve the various dimensions of the mobile phone to ensure that users can use this mobile phone in the next year, two years, or even three to four years.
That’s why so many Apple users don’t switch camps and still use Apple devices.
Don’t say they’re called crazy Apple fans. In fact, most people don’t want to pursue stimulation so much. They just want to be feel good and at ease.