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Musical.ly’s Alex Zhu on Igniting Viral Growth and Building a User Community

Alex Zhu, the founder of Musical.ly (which sold to TikTok), explains so incredibly well WHY they’ve got such a sticky experience and were able to acquire users. I posted about this topic yesterday, but this video is worth a watch (from 10:10 – 13:30). He compares building a social network to building a country and articulates how to kick off a brain drain and build new communities. His foresight in developing this strategy and executing upon it is fascinating. He understands people’s desire for social capital and how to overlay that with building a social network.

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Brendan Gahan

Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. Gahan has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. Gahan is a regular contributor to Entrepreneur and has been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC for his expertise in social media and influencer marketing expertise.

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