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YouTube has begun testing their in-video shopping feature.

YouTube has begun testing their in-video shopping feature.

On their ‘Feature Test’ page they announced:

“We’re testing a new way for people to easily discover and purchase products featured in YouTube videos. Creators in this pilot can add certain products to their videos. Viewers can then see a list of featured products by clicking the shopping bag icon on the bottom left corner of the video. From there, viewers can explore each product’s page to see more information, related videos, and purchase options for that product.”

Although this is limited to a handful of creators, it seems inevitable that this will be rolled out more broadly.

Facebook already rolled out Shops. Amazon is experimenting with live-streaming. TikTok has been experimenting with in app shopping. Social and commerce are becoming more tightly intertwined.

Brendan Gahan

Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. Gahan has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. Gahan is a regular contributor to Entrepreneur and has been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC for his expertise in social media and influencer marketing expertise.

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